HP is launching SmartStream; a new SmartStreamGraphic Arts portfolio of workflow components designed to help customers create digital printing production solutions to meet a broad range of market segments and application needs. The HP SmartStream portfolio provides end-to-end workflow management, from job creation to fulfillment. When combining best in class HP SmartStream and Partner components, the result is greater flexibility, with specific solutions to address key market segments that are customizable and scalable to your unique business needs.workflow portfolio encompassing print servers (digital front ends) and workflow components, and including partner solutions, under the new HP SmartStream brand. The HP SmartStream Digital Workflow Portfolio emphasizes HP’s continued commitment in helping customers grow their business with powerful workflow solutions that are simple, accessible, and ensure high quality and high productivity.provides workflow enhancements in defined market segments, emphasizing HP’s commitment to helping customers succeed in the digital age with technology that is simple, accessible, and ensures high quality and high productivity.

The new HP SmartStream portfolio was designed to be an open environment which gives new and existing customers the choice to expand into additional market segments, including: general commercial printing, direct marketing, publications printing, photo merchandise, labels, and packaging. Future additions to HP SmartStream will offer workflow components for other HP Graphic Arts businesses, including HP Scitex, IHPS (Inkjet High-Speed Production), and HP Designjet.

HP SmartStream allows Graphic Arts customers to pursue greater possibilities, create competitive advantage and evolve their business through streamlined, efficient, and high-powered workflow solutions.